A premier institution providing technical and managerial education, Kongu Engineering College is situated in a rural area. A philanthropic management wanted to help the society around the institution by disseminating information and creating awareness on social issues. A community radio station was seen as a very useful tool to reach out to local people. Therefore, the leadership of Kongu Engineering College decided to set up Kongu Community Radio. Thematic Focus: The focus is on education, health, environment, agriculture, rural community development, spiritual aspects, social awareness and problem resolution.