People’s Association for Rural Development (PARD) is a voluntary organisation working for women, children and farmers in Thirumangalam in Madurai, Tamil Nadu. PARD established PARD Vaanoli CR station to disseminate relevant information to local farmers. It also documents traditional knowledge on farming and spreads messages about organic farming and its techniques. Thematic Focus: As the coverage area of this CR station is a rain fed zone, PARD Vaanoli concentrates mainly on the issues of education, health, environment protection, sustainable agricultural techniques, legal awareness and human rights.